Moroso presents the new products for 2025 by integrating, within the Flagship Store at via Pontaccio 8, worlds as different as they seem to contradict each other.

An operation, opposed to the growing desire for simplification, which presupposes the understanding of space as a set of events intimately interconnected, where “normality” is understood as a polymorphic notion capable of reconnecting the practice of design with those qualities that, in recovering an apparent sobriety only, seem to be universally understandable.

A research that inevitably starts from comfort, to emphasize the desire of the company to dwell on the different ways of interpreting it and reconnect with people through sensory experiences focused primarily on deep bodily sensations and, for this, totalizing. A topography of living to be explored through the works of Patricia Urquiola, García Cumini and Zanellato/Bortotto, true coordinates able to accompany us to the discovery of materials, fabrics and processes that, in their complementarity, summarise some of the most relevant aspects in contemporary design culture.

If in Cuadra-Soft, a modular sofa designed by Patricia Urquiola, comfort is the starting point for rethinking the design oriented to the principles of sustainability and circular economy, in Me-Time by Garcìa Cumini the invitation, exquisitely emotional, is to escape from the frenzy to regain the pleasure of staying. A dichotomy between rational and instinctive, between conventional and informal that, in its exquisitely human nature, emphasizes the importance of the handcrafted gesture, well represented in the experimental use of the ceramic enamel of the Clay armchair by Zanellato/Bortotto.

A survey that, far from being elitist or anachronistic, looks to the future with a selection of three projects developed by HfG students, Karlsruhe University of Arts and Design under the supervision of designers Wieki Somers and Freia Achenbach and supported by Moroso. Projects to be read as the prologue of something not yet seen, three-dimensional projections of a “normality” yet to come.

“Normalità” finally sublimated by “Lo spazio è un’illusione” (“Space is an illusion”), an exhibition that pays tribute to the work of Nanda Vigo integrating into the presentation a curated selection of lamps and objects from the Archive Eredi Nanda Vigo. Works that, in continuity with the thought of the designer/ artist, play with perceptive ambiguities in a constant balance between intimacy and appearance, between public and private, Promoting the home into a space that can transform people’s lives themselves into a work of art.