Vai al contenuto

Flagship Store Via Pontaccio 8/10, Milan

Vai al menu principale
MENU

Flagship Store | Via Pontaccio 8/10, Milan

Sedona

by Patricia Urquiola, 2025

“I envisioned the Sedona bed as a personal sanctuary, an ideal everyday object. The ultimate refuge in our contemporary lives” says Patricia Urquiola. “I would like the process of choosing a bed, its comfort, and its design, to become a way to honour that delicate foundation of well-being that is sleep.
The bed as an object that reminds us of the importance of distancing ourselves from technology for at least part of our day.
A place where we spend some fundamental moments of our lives: our last thoughts of the day at night, our first thoughts in the morning, moments of affection, relaxation, when we read, finally free from distractions, meditate, converse with our partner or children, where we take a break”.

The Sedona collection is named after the small American town hidden among the mysterious red rock mountains and majestic forests at the gates of the Arizona desert. A bed, a bench and an ottoman characterized by generous shapes inspired by the natural beauty of the region, the canyons shaped by the erosive force of wind and water.
Full shapes made gentle by the absence of edges and, at the same time, vital in surprising us with a visual lightness able to recreate an intimate and welcoming environment.

Gallery

Patricia Urquiola

For over twenty years she has been one of the most important figures in the world of contemporary design and icon of female design. After graduating in 1989 from the Politecnico di Milano with Achille Castiglioni, she met several prominent personalities who helped to outline her career: Achille Castiglioni, of whom she became assistant in the industrial design course, Vico Magistretti, with whom she collaborates in the product development office of De Padova, Piero Lissoni and finally Patrizia Moroso. Her work ranges from the creation of objects to installations, architecture projects, showrooms, hotels, scenography and private homes.

Many of the products are present in the collections of MoMA in New York, Musée des Arts Décoratifs in Paris, Vitra Design Museum, Victorian & Albert Museum in London and Triennale Museum in Milan.

Discover other novelties

This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.